Electric Light Shoe- Advertisement campaign of city in a sneaker
The meter-long shoe called the ‘Electric Light Shoe’ was central to the global Electric Tiger Land campaign for 2008. The 70 cm and 40 cm sized versions were created for Onitsuka Tiger stores world-wide and are now available for purchase.
Several additional designs were produced by FOC to support the campaign such as USB sticks, keyholders, POS material, shoe displays etc. and now you can buy some of these items.
The Electric Shoe
Created for the 2008 Onitsuka Tiger brand campaign, The Electric Light Shoe was the 2nd in the series of iconic sneaker sculptures developed from the agency's ‘Made of Japan’ strategy.
The one meter long ‘city in a sneaker’ was inspired by and pays homage to the Toyko cityscape and provided a platform to tell more stories about the brand to engage the target audience.
The sculpture was used in POS, online and television Advertisement and received numerous awards and now is your chance to own one.
Now, you can own a part of Advertisements history.
Freedom Of Creation (FOC) designers, Janne Kyttanen and Mads Thomsen, produced this Laser Sintered creation for the international ad agency Amsterdam Worldwide for its client Onitsuka Tiger ‘ASICS’ premium heritage brand and the ad campaign called Electric Tigerland. (By the way, the recent Tansu Shoe for Onitsuka Tiger by Amsterdam Worldwide won a Gold Lion at the 2010 Cannes Advertising Festival for design)
View Full detail:- Ifitshipitshere Sharing is sexy
Previous Entries
0 comments for this post
Leave a reply